In the world of search engine optimization (SEO), acquiring high-quality backlinks from authoritative sources remains one of the most significant challenges. However, the emergence of tools like HARO (Help a Reporter Out) has revolutionized the link-building landscape, simplifying the process for brands to boost their online presence and engage with their target audiences.
As we move into 2023, Cision, the company that owns HARO, has unveiled plans to rebrand the HARO website as Connectively.us. This strategic move aims to revamp the HARO outreach experience, delivering a more seamless and user-friendly interface.
Throughout this blog post, we will delve into:
What Is Connectively?
Connectively.us represents a groundbreaking platform that simplifies the process of finding and responding to pertinent inquiries. Imagine it as a virtual meeting place where creators, such as journalists, experts, public relations (PR) teams, and link-building agencies, converge to share ideas and support each other’s growth.
Connectively operates in a manner akin to the original Cision HARO platform:
After completing the HARO registration process, journalists can begin posting queries outlining the specific information they require. For instance, a sample query might read: “For an article about lawn care, I’m seeking effective tips, product recommendations, or any unique practices to maintain a healthy lawn during the winter months.”
Experts in various fields, including entrepreneurs, can explore the queries and submit responses that align with their area of expertise. They may craft their pitches by incorporating links, facts, or unique perspectives.
If a journalist finds a HARO pitch compelling, they may choose to feature the expert as a source in their article and attribute quotes to them.
In the previous HARO Cision platform, potential sources had the option to sign up for a daily email digest containing journalist queries. They would then review their emails several times a day to identify topics or questions that matched their expertise.
HARO query emails are typically sent out at 5:45 am, 12:45 pm, and 5:45 pm (EST) each day. However, due to HARO’s extensive subscriber base, the timing of your email may fluctuate slightly, arriving either a bit earlier or later than scheduled.
Regrettably, the outdated HARO Cision email system had evident limitations. The overwhelming inboxes and absence of search filters made it difficult to pinpoint strategic opportunities, resulting in a time-consuming and inconsistent user experience.
Connectively seeks to address these obstacles by streamlining the discovery and response process. This approach enables professionals to establish themselves as thought leaders without dedicating excessive time and resources to media exposure and link building.
Haro vs Connectively: New Features and Capabilities
As HARO continues to evolve to meet the changing needs of its users, it introduces new features that streamline the research and link building process.
Let’s explore the exciting offerings of the new Connectively platform:
1. User-Friendly Filtering Options
Connectively boasts a searchable database that enables users to find relevant entries as they become available. Rather than sifting through countless emails, users can easily filter queries by keyword, news outlet, deadline, topic, and date posted.
Thanks to its straightforward HARO sign up process, you can swiftly start exploring inquiries and submitting pitches.
2. Seamless Pitch Tracking
Connectively HARO introduces an integrated pitch tracking system that allows users to monitor and manage their pitch history effortlessly. This feature enhances the efficiency and organization of their HARO PR efforts.
3. Expanded HARO Subscription Options
Users can choose between the free version and a premium Connectively HARO plan ($19/month). The paid HARO subscription tier offers these remarkable benefits:
- Increased Pitch Allowanc
With the new HARO Connectively paid model, users receive 15 pitches per month instead of five. This upgrade provides $7 worth of additional pitches.
- Advanced Keyword Filtering
HARO Cision subscribers gain access to keyword filters, enabling them to save up to two keyword searches for optimized results.
- Personalized Email Alerts
While daily HARO emails are set to continue only until early 2024, Connectively’s paid subscription ensures that you receive HARO PR email alerts whenever new results match your saved keyword searches.
4. Fair Play with Pay-To-Pitch
To minimize the prevalence of spam and AI-generated content, users are charged $1 for pitches exceeding the initial five free ones each month. This pricing model offers several benefits:
- Enhanced Response Quality**:
By reducing clutter, journalists and experts can concentrate on more credible and valuable responses.
- Increased Visibility for Contributors**:
As the influx of AI-generated pitches decreases, genuine experts have a better chance of standing out and gaining meaningful media exposure.
- Promotion of Authentic Queries**:
Connectively HARO’s new pricing model discourages casual or non-serious questions, fostering a fair, collaborative, and efficient environment for all users.
5. Collaborative Workspace
Connectively introduces a collaborative workspace feature that allows teams to work together seamlessly on link building and media outreach projects. This addition facilitates better communication, task delegation, and progress tracking among team members.
6. Enhanced Analytics and Reporting
The new platform provides users with comprehensive analytics and reporting tools to measure the success of their HARO PR efforts. These insights help users refine their strategies, identify top-performing pitches, and make data-driven decisions for future campaigns.
Why Use Haro Connectively as a Link Building Technique
When leveraged effectively, the HARO PR tool can attract a higher volume of quality backlinks, providing several benefits for brands:
Enhanced Search Engine Rankings
Search engines interpret backlinks as votes of confidence. When reputable websites link to your content, it elevates your authority within your niche or industry, increasing your likelihood of securing higher positions on search engine results pages (SERPs).
Amplified Brand Exposure
Acquiring backlinks from websites with substantial monthly visitor counts enables you to showcase your products and services to untapped markets, expanding your brand’s reach and influence.
Targeted Traffic Influx
Click-throughs from other websites direct targeted traffic to your pages, boosting visibility and potentially leading to increased conversions and customer acquisition.
Competitive Edge
Cision HARO allows you to obtain genuine links that your competitors cannot easily replicate. By investing in a robust HARO marketing plan, you can uncover growth opportunities and forge valuable connections that can propel your brand to new heights.
Thought Leadership and Credibility
Regularly contributing expert insights and valuable content through HARO Connectively positions your brand as a thought leader in your industry. As your expertise is featured in reputable publications, your credibility and trust among your target audience will grow, fostering long-term brand loyalty.
Cost-Effective PR and Link Building
Compared to traditional PR and link building strategies, HARO Connectively offers a more cost-effective approach to earning high-quality media coverage and backlinks. By leveraging the platform’s extensive network of journalists and publishers, you can achieve significant results without breaking your marketing budget.
Diversified Backlink Profile
Consistently participating in HARO Connectively queries helps diversify your backlink profile, ensuring that your website acquires links from a wide range of authoritative sources. This diversity is crucial for maintaining a natural and robust backlink profile, which is favored by search engines. By harnessing the power of HARO Connectively as a link building technique, brands can experience a multitude of benefits that contribute to their overall online success and growth.
10 HARO Tips: How To Craft Effective Pitches
With over 1 million registered sources and more than 75,000 journalists and bloggers actively using the HARO website, crafting a pitch that stands out is crucial. Here are some proven HARO tips to help you secure those coveted backlinks:
Craft an Attention-Grabbing Subject Line
Your subject line is the gateway to your pitch. Make it clear, concise, and compelling. Include the HARO query title, your name, role, company, and relevant experience. For example: “RE: Lawn Care Tips for Winter – George Miller – Lawn Care Technician at ABC Lawn Company – 10 years of experience in residential lawn maintenance.”
Provide Unique and Valuable Insights
Before crafting your pitch, research what’s already available on the topic. Identify gaps in the existing content and offer fresh perspectives that add value to the conversation. Use each sentence strategically to convey new and meaningful information.
Be Concise and Jargon-Free
Keep your pitch succinct and easily digestible. Use short sentences and avoid industry jargon that may confuse the reader. Organize your thoughts using bullet points or numbered lists for better readability.
Aim for Brevity
Unless the HARO query specifically requests highly technical details, limit your pitch to 200-300 words. Shorter pitches are more likely to be read and considered by journalists who are often short on time.
Incorporate Real-World Examples
Strengthen your pitch by including brief stories or case studies that illustrate your point or solution. Real-life examples validate your expertise and help your pitch stand out from more generic responses.
Follow Up Respectfully
If you don’t receive a response within a week, send a polite follow-up message. Avoid being pushy; simply confirm receipt of your pitch and offer to provide additional information if needed.
Embrace the Learning Curve
Success with HARO link building comes with practice and persistence. Even experienced HARO users typically achieve a success rate of about one link for every six pitches. For beginners, this ratio may be closer to one link for every 10-12 pitches. Study successful pitches and continuously refine your approach.
Tailor Your Pitch to the Journalist’s Needs
Before submitting your pitch, carefully review the HARO query and the journalist’s requirements. Ensure that your response directly addresses their specific needs and provides the information they’re seeking. A well-tailored pitch demonstrates your attention to detail and increases your chances of being featured.
Showcase Your Credibility
In addition to highlighting your expertise, include links to your website, blog, or social media profiles to establish your credibility. This allows journalists to verify your background and increases their confidence in featuring you as a reliable source.
Proofread and Edit
Before hitting send, take the time to proofread your pitch for grammar, spelling, and clarity. A well-written, error-free pitch conveys professionalism and attention to detail, increasing the likelihood of your pitch being selected. By implementing these HARO tips, you’ll be well on your way to crafting effective pitches that capture journalists’ attention and secure valuable backlinks for your website.
Elevate Your Backlink Profile with We Marqetize’s Expertise
While HARO outreach and link building offer numerous benefits, the process of identifying and responding to relevant queries requires a significant investment of time and effort. We Marqetize Agency’s comprehensive HARO link building and local SEO service can help you optimize your link building efforts, from crafting compelling pitches to securing publication on high-authority websites.
Expand Your Brand’s Reach on High-Authority Platforms
Our team of experienced HARO link building experts will help you gain valuable mentions on high domain authority (DA) sites such as Business Insider, AOL, UpCity, Forbes, and more. By targeting these reputable platforms, you can significantly boost your brand’s visibility, credibility, and search engine rankings.
Streamline Your HARO Journey with We Marqetize
Navigating the HARO Connectively platform can be challenging, especially for those new to the process. We Marqetize dedicated team will guide you through every step of the journey, from HARO sign up to profile optimization and pitch management. We’ll help you create a compelling HARO profile that showcases your expertise and attracts the attention of journalists and bloggers in your niche.
Maximize Your Success with Data-Driven Strategies
Our HARO link building service is built on a foundation of data-driven insights and proven strategies. We continuously analyze the performance of your pitches and monitor industry trends to refine our approach and ensure maximum success. By leveraging data to inform our decisions, we can help you secure high-quality backlinks that drive meaningful results for your business.
Collaborate with a Trusted Partner in Digital Marketing
We at Marqetize Agency have a proven track record of delivering exceptional results for our clients across various industries. Our team of digital marketing experts is committed to staying at the forefront of the latest trends and best practices in HARO link building and local SEO. By partnering with
, you can trust that your link building efforts are in capable hands, allowing you to focus on other aspects of growing your business.
Take the First Step Towards HARO Success
Ready to harness the power of HARO Connectively and build an outstanding backlink profile? Contact we marqetize Internet Marketing Agency today to discuss your HARO link building goals and learn how our team can help you achieve them. We’ll work closely with you to develop a customized strategy that aligns with your unique needs and objectives, setting you on the path to HARO success. Don’t miss out on the opportunity to elevate your brand’s online presence and drive sustainable growth. Get started with we marqetize HARO Connectively service today!
