The Pakistan Telecommunication Authority (PTA) has announced new regulations governing tariffs for cellular mobile telecommunication services. These rules, set to take effect in 2024, aim to balance pricing flexibility with consumer protection.
Key points of the new regulations include:
- Pricing Principles:
- Licensees must ensure fair pricing while safeguarding consumer interests
- Tariffs should provide a reasonable return on investment
- Cross-subsidization of other telecom services is prohibited
- Approval Procedures:
- Non-SMP (Significant Market Power) licensees can set tariffs independently, with 7-day notice to PTA and consumers
- SMP licensees must submit detailed proposals 15 days before launch, including cost data
- Directory Services:
- No charges for operator assistance or directory inquiries without PTA approval
- Licensees must provide a free helpline with IVR for consumer assistance
- Tariff Proposals:
- Must include basis for proposed tariff, cost data, and profit margins
- PTA will assess if tariffs are burdensome based on various factors
- Interconnection Charges:
- PTA will regulate charges for SMP licensees using LRIC or benchmarking methods
- Consumer Protection:
- Licensees must display updated roaming tariffs on websites
- Consumers to be informed of roaming charges via SMS
- Written consent required for international roaming activation
- Auto-renewal of subscriptions prohibited without explicit consent
These regulations mark a significant shift in Pakistan’s telecom industry, aiming to foster competition while ensuring fair practices for consumers.
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